Branding Corporate Identity?Impression and Expectation

Visual impression attracts potential clients. Each logo, brochure, and advertisement must be your business advantage.

What?s your worth?

Branding corporate identity is essential to business success. Most clients seek services and purchase products based on their perception of a company.? A ?brand? is what customers think when they hear the name of your business. Is it quality service? Is the price affordable? Is the product world-class? And so on. These are the questions that arise when a customer sees information that relate to a product. Thus, it is crucial to create a positive image that will help promote your business to others. ?A business? visual identity must demonstrate the business worth, value, and ambition of the organization. An appropriate image is important to effectively promote any business.

Is that a promise?

Competition in business has been fierce with the country?s economic condition. It is a challenge for most companies to exceed customer?s expectations without compromising the state of the business. Branding corporate identity is equally important to have a competitive edge for business success, customer satisfaction, and profit gain. It is the emotional link between the business and your client. Your brand must emphasize what makes it different and why it is the best choice. A brand must convey the right message and live up to its promise to its target audience. A good example will be the following famous brands that relate to its clients:

• Apple Computers ? ?Think Different?
• American Airlines ? ?Something special in the air?
• BMW ? ?The Ultimate Driving Machine?
• Citibank ? ?The Citi Never Sleeps?
• Disneyland ? ?The happiest place on earth?
• Energizer ? ?It keeps going, and going, and going??
• Facebook -?Connect and Share with the people in your life?
• Ford ? ?Everything we do is driven by you?
• Gillette ? ?The best a man can get?
• Hershey?s ? ?There?s a smile in every Hershey bar
• Honda ? ?The power of dreams?
• IBM ? ?Solutions for a small planet?
• Jaguar ? ?The art of performance?
• Johnnie Walker ? ?Keep walking?
• Kit Kat ? ?Have a break. Have a Kit-Kat?
• M&M Chocolates ? ?Melts in your mouth, not in your hands?
• Nike ? ?Just do it?
• Nokia ? ?Connecting people?
• Pepsi ? ?The choice of a new generation?
• Reebok ? ?I am what I am?
• Samsung ? ?Digitally yours?
• Yellow Pages ? ?Let your fingers do the walking?
• YouTube ? ?Broadcast yourself?

The ?tagline? says it all

One of the most important considerations in branding corporate identity is having a distinct tagline that captures attention and entails what a business offers. A customer?s ?word of mouth? is an advantage to effectively promote your product and service. Thus, taglines are powerful words that can simplify complex messages to your clients. It has to create awareness and an element of quality for the product. A tagline has to be memorable, meaningful, and relevant. Potential clients will not read a three paragraph mission statement tagline. Choose phrases that you can recite in a conversation and even while you sleep. In creating a brand identity, it is significant to positively capture your client?s emotion. It is crucial to have an effective tagline. It must not create confusion among your competitors. Branding corporate identity is accomplished through unique and meaningful business promotion and the quality service experience for each client.

Source: http://www.sleeklogos.com/logo-web-design/branding-corporate-identity-impression-and-expectation/

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